Knicks star Amar’e Stoudemire is clearly a man who loves to build his own individual brand as an athlete, celebrity, and entrepreneur.
The offseason certainly provides STAT ample time to concentrate on such things, as he joined fashion designer Rachel Roy in his rented home in Hollywood Hills, California to unveil their new women’s clothing line to the fashion media.
Also on hand Monday for the unveiling was Knicks Journal’s pal, ESPN New York’s Jared Zwerling.
Of course, STAT couldn’t escape talk of the NBA Lockout and admitted that if the lockout were to continue, Knicks fans could ultimately see him overseas.
From ESPN New York: “The chances would be high” of playing elsewhere in a lockout, Stoudemire said. “They’d definitely be high. I just want to make sure I’m healthy and totally 100 percent before I make that type of commitment. As of right now, we’re not entertaining offers. I’m still trying to get (my back) right.”
Though he continues to maintain that his ultimate loyalty is to getting healthy for the New York Knicks, Stoudemire noted that he has received overseas offers from the likes of Israel, China, Turkey, and Spain.
Right now, his goal is getting healthy and returning from a back injury that has plagued him since the NBA Playoffs. As previously reported, STAT will also organize team workouts in Los Angeles next month.
That being said, it’s clear that a big reason why he came to New York is because he is a player who craves and thrives in the spotlight, both as an athlete and a businessman. When considering all of his off the court endeavors (especially his new fashion line), there’s no doubt that a focus overseas would help the Knicks’ captain’s individual brand immensely. Should the lockout continue, no one could blame Stoudemire (nor should they be surprised) for going overseas, not only to simply receive a paycheck NBA players cannot obtain in the United States, but also to continue to extend his brand’s reach internationally. The opportunities are endless for such a star.